Category Archives: self-publishing

Five Things I Learned Writing A Place to Start

Chuck Wendig recently announced a new series over on his blog, where writers tell five things they learned while writing a story. I like this idea. I like it a lot. He’s only opening it up to traditionally published writers, and I get that. He has sound reasons for that. And honestly, I doubt the highly experienced crowd over there has much to learn from self-pub newbies.

But since I just finished writing a story, I decided to make a list of my own. Because I did learn some stuff that’s maybe worth contemplating.

I don’t feel qualified to give writing advice, that’s not my intent here, but perhaps some other embryonic writer will stumble across this someday and find it helpful.

1.) Deadlines are more effective with significant consequences

Obviously, not everyone has this problem. But I’m pretty much an expert-level procrastinator. I’ve set writing goals before, with mixed success. This time was different, for two reasons.

First, I publicly promised people I care about that I was giving them something for the holidays (goal: 12-25). Pretty sure they knew it was a story. Since it was supposed to be a short story, I figured I had plenty of time. HA! Writing short is hard and I don’t have the skill for it. I should have known this would be a longer piece, that it would take more time. I started writing it on December 3. What was I thinking? Talk about a ticking clock.

APTS cover pngSecond, I asked one of my sisters, a graphic artist, whether she’d make a cover for me. She not only agreed, she started working on it immediately. Even though I told her there was no rush, because I WAS STILL WRITING THE STORY. But no, she was off and running. Er, drawing. An original hand-drawn creation (and it’s gorgeous) is no small undertaking for an artist who has MG, as my sister does. No way in hell was I going to tell her I didn’t need a cover after all.

Those two things combined were a perfect storm of unacceptable consequences for not finishing. I hesitate to even say this, for several reasons, but I learned that I can indeed write 25,600 words in two weeks and spend a week editing it down to 27,000 words [sigh] and then publish the thing.

2.) Sometimes speed is your friend

I don’t necessarily recommend writing and editing and publishing a novella in three weeks. Really. I guarantee you, there are sensible people reading this right now who are recoiling in horror at the very thought. Hell, I’m a bit horrified myself and I’m the one who did it.

However. If you’re like me and tend to take forever writing a thing and edit it to death as you go and then second-guess yourself into paralysis, this approach might be something to consider.

I didn’t have time to stop and edit. Each day, I’d briefly skim over the previous day’s work and wade right back into writing. At the end of the day, I’d jot a few quick notes about things to come. There were a ton of notes that said “XXfix this later.”

But I learned that my brain is doing things I’m not consciously aware of and that some of the things I would have deleted if I’d had time to edit as I went turned out to be important to the story. I’ve heard other writers say this, but didn’t quite believe my brain was doing that.

For instance, early in the story when Jo was lost in the snowstorm, she thought longingly about finding a loving family who would offer shelter. It was a stupid thought. If I’d had time, I would have deleted and re-written that part immediately. I realized later, much later, that finding a community of loving people who treated her like family turned out to be an important theme. That’s not something I set out to do.

There were a bunch of things like that, so many that it was sort of shocking. Little seeds planted unintentionally that turned out to be significant.

When I decided Jo wrote stories for children and then named the rabbit Steve, I added a note: “XXthis is stupid, fix it.” I had no idea at the time how important that would be. Or that Mac knew how to whittle. And it turns out people kind of liked that stupid rabbit.

And you know what? It was fun. I had a blast writing this story, free from the self-criticism of constant editing.

3.) Editing is SO important

Okay, this isn’t something I learned writing this story. I’ve always known this. But I can’t just not say this, in light of item #2.

I like to think the mechanics of my writing are pretty solid, in terms of spelling and grammar and (unless you’re overly fond of commas) punctuation. I’ve had years of practice. When I say I wrote the story in two weeks, what that really means is it took me a dozen-plus years of writing and studying craft and a lifetime of reading to write it that fast.

With the deadline I’d given myself, and it being right before the holidays, there wasn’t time to find a professional editor who wouldn’t try to have me killed just for asking. Possibly a dumb decision, but in this particular instance (see #4), I have no regrets. At all.

A week to edit a novella? That’s really pushing it. You can’t just run spell check and be done. That’s not editing. I did enlist the help of a very savvy reader friend and she gave great feedback on an early draft. But as a writer there are things I’m aware of, and responsible for, that a reader might never notice.

It helps that I know the type of stuff I tend to screw up. I skip words. Just leave them out entirely. It’s hard to catch that, even when you know to look for it.

I write things like, “She stood up and walked over to the window and looked out and saw…” GAH. That’s fine for a first draft, but you need to fix that crap.

Also, after reading so many romances, I tend to use familiar or clichéd phrases. It’s lazy writing. At one point, I wrote that Jo “wrenched away” when Mac put a hand on her arm. It sounded like he was being physically aggressive. Only he wasn’t. In the final version, she “shrugged it off.” Little thing, big difference.

And since my mind is always in the gutter and I see innuendo everywhere, I changed “he turned his phone on” to “he turned on his phone.”

Word choice, word order. It matters. I spent more time editing in the span of a week than I spent writing during the previous two.

That said, I am absofuckinglutely sure there are still mistakes in it, both large and small. Especially on the developmental, story structure level. I have no doubt whatsoever there are things in that story I’ll look back on in the future, probably next week, and wish I’d done differently or better or not at all.

3-1/2.) A bonus thing, since the last point wasn’t a new thing I learned

It’s a bad idea to publish a 27,000-word story in 11 posts on your blog. What can I say, it seemed like a good idea at the time. I was wrong. Don’t do this. It’s irritating and frustrating and breaks the flow and is not the way you want readers to experience your story.

4.) It feels so fucking good to “finish your shit”

Credit to Wendig for that particular expression, but it’s a universal truth. This story isn’t the first thing I’ve finished. It’s not even the first thing I’ve published. But it is the first time I’ve finished a piece of fiction and then shoved it out into the world. (I’m being quite literal here. I’ve never even sent out a query.)

It’s not perfect. It might not even be particularly good. But, you know what, no one died. The sky didn’t fall. No one came to my house and kicked my cat. Well, not yet. Early days.

It feels indescribably good to just be done. I don’t mean “done” as in one more lingering done-but-not-quite-ready dark blot of indecision on the hard drive. I mean irreversibly done. No more endless editing. No more angst about whether to re-write that one part. Or that other part. Again. It’s out there and gone. DONE. I needed that. You have no idea how badly I needed that. Far more than I needed another edit.

5.) I have got to stop taking this whole writing thing so seriously

I struggle with this. Yes, I take it very seriously. Probably too much so. I feel an almost overwhelming obligation to the people who invest their hard-earned money and irretrievable time into the reading of a story. There’s a level of trust there and I’m trying my damndest not to violate that.

Plus there’s that ever present fear of failure. Or success. Or both. Whatever.

But still. It is just entertainment. It’s not open-heart surgery where someone could die if you get it wrong. And it’s as ephemeral as it is eternal. Every story is just one small drop in an endless flow. No matter how good it is, a story will never be so good that a person who reads it will feel like they don’t ever have to read another. They might re-read it, but there will always be another. Always. And I want to be the one who writes it. Now that I know I can. Without, you know, endangering the cat.

I’ll be working with an editor on the next one, so it will take more time. Perhaps not to draft, but definitely in the editing stage where the real writing happens. No doubt I’ll learn more than a handful of new things. Maybe I’ll even learn to write short. Don’t anyone hold your breath.

PS- The story in question is available here:

AMZ | BN | Kobo | Goodreads | Smashwords || Sony & Apple… coming soon

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Filed under A Place to Start, self-publishing, writing

The Power of Three

“I’m not dead yet!”

Sorry for the extended silence over here. I’ve actually written a small handful of posts in the past two months, but they were either too trivial or too whiny or involved too much navel-gazing. So I deleted them and decided to wait until I could fit all those qualities into one post.

Ahem.

I’ve been busy writing. And deleting and editing and writing and deleting some more and . . . I swear, I will never participate in NaNo ever again. I suspect I’ve deleted or completely re-written every single word spewed forth in November. Mind you, I think NaNo is a terrific thing for writers if it works for them. I’d absolutely recommend that any interested writer give it a try, because you never know what might work if you don’t try it. But it’s just not a good fit for my writing process. Geez. I’ve never had to do such a major overhaul.

There, that takes care of the trivial whining portion of the post.

I’ve also been thinking a lot about marketing. Trying to think like a reader. Luckily, I am one! In fact, I am a voracious and highly experienced reader. So I’m the perfect person for me to ask about what works in terms of marketing books [just nod and agree as if that made sense].

What works for me? When I discover a new-to-me writer and read a book of theirs that I really like, the first thing I do is check to see whether they’ve written anything else. If they have, I’ll buy another book. If I like that, I’ll buy a third. And a fourth. And probably the entire backlist, provided it’s priced such that my budget can handle it.

But what happens when I read a book I really like and there are no more books by that person? Well, of course, I make a mental note to remember that person’s name. Because that works so well. Not. Sure, I could make an actual list. But I know how hard it is to write a book. I hope that person will write another, but I’ve seen dozens of writers disappear in my decades of reading. So I’m not counting on it.

Seeing an author’s name once or twice is not going to make it stick in my brain, no matter how much I might have enjoyed their writing. There are just too many other books and authors out there. And I read A LOT. But three times . . . there’s something memorable about that. Seeing something three times, searching Amazon three times, buying an author’s books three times, and — this is KEY — really enjoying something three times. That would leave a lasting impression, even with me.

Now, the importance of having a backlist is not a new concept. I’ve heard it from several sources, but probably heard it first from Bob Mayer. He has an uncanny knack for being way ahead of his time. Our time? The times? Whatever. I’m sure his prescience is a direct result of all those alien abductions. Anyway, I remember him saying there’s not much point in marketing your books until you’ve published at least three of them (there’s that number again).

I’ve decided to take that advice a step further. I’m not going to publish any of these stories I’m currently writing until I have at least three of them ready to go. Because if someone really likes a book I’ve written, I want them to be able to buy another one immediately. And, if they enjoy that, yet another. I might never get a second chance to capture that person’s attention. There are just too many other books out there.

I want that person to remember my name when future books are published. I figure three books ought to do it. I might be wrong. I have no statistics or publishing experience to back this up. All I have is my intuition and experience as a reader. But I’m pretty average in terms of remembering things [just nod and agree, humour me] and it seems to work for me. It makes sense to me.

As a writer, putting books out there as soon as they’re ready to go is a seductive prospect. Everyone does it that way, even traditional publishers. It would certainly satisfy my towering impatience. I also think it’s a mistake.

Yeah, I know, most of you reading this post already know my name (as well as my new pen name) and will argue that you don’t want or need to wait until I have three books ready. I know that, and I’m sorry to make you wait. Really, I am.

But I’m sort of hoping to sell books to more than five people. Looking at this from the perspective of an unknown reader, it just doesn’t make sense to rush to publication and do this piecemeal. The importance of seeing things from that perspective, being aware of the discovery process of the unknown reader, is something writers can’t afford to ignore in this new realm of DIY publishing.

So if you’ve been wondering why I haven’t published anything yet, that’s why. Yes, I could have. But just because you can do a thing doesn’t mean you should. And I believe there are compelling reasons why it would be foolish to do so.

Of course, none of this matters AT ALL if no one enjoys the books. So, back to working on that part of it.

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Filed under goals, marketing, self-publishing

I did it!

In case you somehow missed hearing the news elsewhere — in which case, I’m not being nearly obnoxious enough — my ebook is now available on Amazon. Go buy it! In fact, buy several copies and give them as gifts! And write a review!! And tell all your friends!!!

Sorry. Got a bit carried away.

It really is exciting, seeing my book over there looking all official. I sort of feel like Pinocchio, becoming a “real boy” after years of wistful dreaming. And telling lies making stuff up.

Here’s the link at Amazon:

How Did This Happen? Lunch with Imaginary Friends and other (mostly) True Stories

I hope it will also be available over at Barnes & Noble . . . someday. Maybe even one day soon. I’m currently in limbo there, waiting for approval. I can’t decide whether this means they have higher standards than Amazon or simply a more convoluted process. Or maybe they’ve already closed up shop for the holiday break and my book won’t get processed until after the New Year.

For those of you curious about the process, Amazon had it online in about two hours. Not that I’m impatient or anything.

UPDATE: My book is now also available for Nook at B&N: go HERE to buy it!

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This makes me SO happy!

I’ve always sort of thought it was a bit silly when writers got their cover art and gushed all over the place about it.

I was mistaken.

It’s an awesome feeling, well worth gushing about!

I LOVE this cover! It’s weird and quirky and irreverent and a perfect fit for my sense of humour. It is exactly what I wanted for this book. Jeroen ten Berge is amazing to work with and I’d recommend him to anyone.

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Filed under creativity, self-publishing

Spinning straw into… more straw

For those of you following along at home, here is an update on my progress with the self-pub ebook. First of all, thanks to a little help from my friends, I have a title:

HOW DID THIS HAPPEN?
Lunch with Imaginary Friends and Other (mostly) True Stories

I love it. The cover designer I hired is hard at work on a cover and I should have something to show you all in about a week. But I can tell you right now, this guy “gets” my sense of humour and I’m very excited about the concept we discussed and can’t wait to see the final product.

Which brings us to that dreaded necessity:  The Blurb.

A blurb (or product description) is not an easy thing. I’ve written a couple for friends and I tell you, it is damn near impossible to be persuasively concise about a 100,000-word story. But to summarize a book like this that doesn’t even have a plot, let alone a protagonist and antagonist? What is there to say? How do you convince people to even consider buying it?

I looked at descriptions of similar books for ideas. But I just can’t see how it would be helpful (or, you know, legal) for me to describe my book as:  “A delightful collection of essays from NYT Bestselling author Lisa Scottoline…”

And it’s not like I’m going to have reviews from Publishers Weekly or Library Journal to help me out. Or cover quotes from famous authors saying how much they loved it. Or… anything… else.

I figure all I’ve got going for me is my writing. And if that’s not enough, I’m doomed no matter what. So I sucked it up and wrote a blurb and coerced asked my daughter and five imaginary reader friends to give me feedback. And you know what? Every Single One of them said something different. All very helpful, mind you, but no overlap in opinion AT ALL.

This was daunting as hell.

So after much thought and even more brutal bloody cutting of words, this is what I’ve got:

This is the space where I’m supposed to tell you why you should buy this book. Honestly? I have no idea.

This book is a compilation of the best of several short essays I wrote over the course of the past five years. Mostly, they’re funny. A few are a bit more introspective. But ninety percent of this content is available over on my blog. Of course, it’s scattered among more than 200 other posts and you’d spend an awful lot of time sorting the wheat from the chaff over there.

So there’s one reason — I’ve already saved you at least five hours and a massive headache by gathering the best of them into a collection. Plus, there’s that ten percent no one has ever seen before. Which might be for the best, but still.

What’s that? You want another reason? Um… well… oh, I know! Pictures! This book has pictures. Or a reasonable facsimile thereof. Some of them hand-drawn by Yours Truly.

Oh, you want a compelling reason? Of course you do. Hmmm. Well, you get to meet the characters who populate my real life:  my son (DS) and my daughter (DD) and Quincy the Wonder Dog (QtWD) and the cat (the cat). Also, The Dog’s Favourite Person (to whom I am no longer married) (it’s okay, we’re friends now) and all of my awesome Imaginary Internet Friends (who are not as imaginary as my kids seem to think).

If that’s not compelling enough, maybe you’ll be convinced by early reaction from others, which has been… emphatic, if mixed:

“Woohoo! Hooray! About damn time you published something. We get free copies, right?” -My Imaginary Friends

“That’s lovely, dear. Is this going to be a real book? I’ve never read an ebook.” -My Mom

“Yay, mom! That is awesome. Wait. You are going to mention me in the acknowledgements, aren’t you?” – My Daughter

“Mom. I thought we agreed that you’re not allowed to talk about your blog in public.” -My Son

I should mention that there is mild profanity in this book, just as there is in my life. If that kind of thing offends you, please consider buying something else to read. Really.

Then again, you might decide a wee bit of profanity is to be expected when you’re telling (mostly) true stories. Like the one about the time my air conditioner died in the middle of an epic heat wave. And the time I woke up to find blood all over the kitchen floor. And there was the time I called the police when one of my Imaginary Friends went missing. Plus, OMG, BEARS!

But I guess you’ll have to read it and decide for yourself. Go click on that “sample” button over there and I’ll just sit here with my fingers crossed that you might end up wanting to read the entire thing. And maybe even want to share it with your imaginary friends. Or, you know, your mom.

So… tell me, would that make you want to buy this book? Or am I doomed.

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Filed under publishing, self-publishing