Monthly Archives: March 2013

The Power of Three

“I’m not dead yet!”

Sorry for the extended silence over here. I’ve actually written a small handful of posts in the past two months, but they were either too trivial or too whiny or involved too much navel-gazing. So I deleted them and decided to wait until I could fit all those qualities into one post.


I’ve been busy writing. And deleting and editing and writing and deleting some more and . . . I swear, I will never participate in NaNo ever again. I suspect I’ve deleted or completely re-written every single word spewed forth in November. Mind you, I think NaNo is a terrific thing for writers if it works for them. I’d absolutely recommend that any interested writer give it a try, because you never know what might work if you don’t try it. But it’s just not a good fit for my writing process. Geez. I’ve never had to do such a major overhaul.

There, that takes care of the trivial whining portion of the post.

I’ve also been thinking a lot about marketing. Trying to think like a reader. Luckily, I am one! In fact, I am a voracious and highly experienced reader. So I’m the perfect person for me to ask about what works in terms of marketing books [just nod and agree as if that made sense].

What works for me? When I discover a new-to-me writer and read a book of theirs that I really like, the first thing I do is check to see whether they’ve written anything else. If they have, I’ll buy another book. If I like that, I’ll buy a third. And a fourth. And probably the entire backlist, provided it’s priced such that my budget can handle it.

But what happens when I read a book I really like and there are no more books by that person? Well, of course, I make a mental note to remember that person’s name. Because that works so well. Not. Sure, I could make an actual list. But I know how hard it is to write a book. I hope that person will write another, but I’ve seen dozens of writers disappear in my decades of reading. So I’m not counting on it.

Seeing an author’s name once or twice is not going to make it stick in my brain, no matter how much I might have enjoyed their writing. There are just too many other books and authors out there. And I read A LOT. But three times . . . there’s something memorable about that. Seeing something three times, searching Amazon three times, buying an author’s books three times, and — this is KEY — really enjoying something three times. That would leave a lasting impression, even with me.

Now, the importance of having a backlist is not a new concept. I’ve heard it from several sources, but probably heard it first from Bob Mayer. He has an uncanny knack for being way ahead of his time. Our time? The times? Whatever. I’m sure his prescience is a direct result of all those alien abductions. Anyway, I remember him saying there’s not much point in marketing your books until you’ve published at least three of them (there’s that number again).

I’ve decided to take that advice a step further. I’m not going to publish any of these stories I’m currently writing until I have at least three of them ready to go. Because if someone really likes a book I’ve written, I want them to be able to buy another one immediately. And, if they enjoy that, yet another. I might never get a second chance to capture that person’s attention. There are just too many other books out there.

I want that person to remember my name when future books are published. I figure three books ought to do it. I might be wrong. I have no statistics or publishing experience to back this up. All I have is my intuition and experience as a reader. But I’m pretty average in terms of remembering things [just nod and agree, humour me] and it seems to work for me. It makes sense to me.

As a writer, putting books out there as soon as they’re ready to go is a seductive prospect. Everyone does it that way, even traditional publishers. It would certainly satisfy my towering impatience. I also think it’s a mistake.

Yeah, I know, most of you reading this post already know my name (as well as my new pen name) and will argue that you don’t want or need to wait until I have three books ready. I know that, and I’m sorry to make you wait. Really, I am.

But I’m sort of hoping to sell books to more than five people. Looking at this from the perspective of an unknown reader, it just doesn’t make sense to rush to publication and do this piecemeal. The importance of seeing things from that perspective, being aware of the discovery process of the unknown reader, is something writers can’t afford to ignore in this new realm of DIY publishing.

So if you’ve been wondering why I haven’t published anything yet, that’s why. Yes, I could have. But just because you can do a thing doesn’t mean you should. And I believe there are compelling reasons why it would be foolish to do so.

Of course, none of this matters AT ALL if no one enjoys the books. So, back to working on that part of it.


Filed under goals, marketing, self-publishing